PRIVACY POLICY

Effective Date: 17th June 2024

Patisserie Paradise (“we,” “us,” or “our”) is committed to protecting the privacy of our website visitors (“you” or “your”). This Privacy Policy explains what information we collect from you when you visit our website (the “Website”), how we use that information, and your rights regarding your personal data.

Information We Collect:

We may collect the following information from you:

• Personal Information: This may include your name, email address, phone number, and delivery address when you place an order or contact us through our website form.
• Technical Information: This may include your IP address, browser type, operating system, referral source, length of visit, and page views. This information is collected automatically when you visit the Website.

How We Use Your Information:

We may use your information for the following purposes:

• To process and fulfill your orders.
• To respond to your inquiries and requests.
• To send you marketing communications (only with your consent).
• To improve the Website and our services.
• To analyze website traffic and usage patterns.

Legal Basis for Processing:

We will only process your personal data when we have a lawful basis to do so. The lawful bases we rely on may include:

• Contract: Your information is necessary to fulfill our contractual obligations to you, such as processing your orders.
• Consent: We will seek your consent before sending you marketing communications.
• Legitimate Interests: We may use your information for our legitimate interests, such as improving the Website and our services. We will always balance our legitimate interests against your data protection rights.

Data Retention:

We will retain your personal data for as long as necessary to fulfill the purposes for which it was collected, and then only in accordance with applicable laws and regulations.

Sharing Your Information:

We will not share your personal information with third parties without your consent, except in the following limited circumstances:

• To service providers who help us operate the Website and provide our services, such as payment processors and delivery companies.
• To comply with a legal obligation or protect our legitimate interests.

 Your Rights:

Under the UK General Data Protection Regulation (UK GDPR), you have certain rights regarding your personal data. These rights include:

• The right to access your personal data.
• The right to rectification of inaccurate personal data.
• The right to erasure of your personal data.
• The right to restrict the processing of your personal data.
• The right to object to the processing of your personal data.
• The right to data portability.

Cookies:

We may use cookies on the Website. Cookies are small text files that are stored on your device when you visit a website. We use cookies to remember your preferences, track website traffic, and personalize your experience. You can control or disable cookies through your browser settings.

Contact Us:

If you have any questions about this Privacy Policy or your rights regarding your personal data, please contact us at info@patisserieparadise.co.uk.

Changes to this Privacy Policy:

We reserve the right to update this Privacy Policy at any time. We will notify you of any changes by posting the revised Privacy Policy on the Website.

Contacting the Information Commissioner’s Office (ICO):

If you have any concerns about how we handle your personal data, you can contact the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

• Website: https://ico.org.uk/
• Phone: 0303 123 1113